Is Facebook Better Than Sex?
While Facebook wasn’t specifically mentioned in the study, the research focused on "opportunities to communicate their thoughts and feelings to others" online. And with over 157,348,340 users in the United States alone, it’s clearly one of the places we’re getting most of our pleasure from.
"Just as monkeys are willing to forgo juice rewards to view dominant group mates and college students are willing to give up money to view attractive members of the opposite sex, our participants were willing to forgo money to think and talk about themselves," wrote researchers.
The most surprising part of all this is how this theory was arrived at. Researchers awarded participants a small amount of cash for answering questions about how they observe particular situations and a lower reward for those who wanted to talk about their own views on a subject. In most cases, participants chose the smaller reward despite the fact that they knew a larger reward would be given if they spoke about factual information.
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